You step into the New Year eager to reflect and set intentions for the year ahead. But then January flies by like the goddamn Lockheed SR-71 Blackbird. Before you know it, you’re knee-deep in February initiatives—and ain’t nobody coming to dig you out.

Product Marketing Community’s Founder Rowan Noronha sat down with Terminus co-founder, Peak Community host, and my good friend, Sangram Vajre on his new book launch where he shares a framework that’ll help you become a better go-to-market leader in today’s Modern Selling environment.

B2B product marketers are the conductors of their companies' orchestra. We unify product, marketing, sales, and customer success to produce a harmonic story for our target audience.

Transitioning into a new leadership role—be it as a coach, president, ship’s captain, or as a marketing leader—is more often than not a make it or break it moment. Your first 30-60 days sets the stage for how those ranking under and above you view your leadership. It’s where you start steering the organization to a great—or disappointing—future.