#SurviveThrive
Live 2020

Agenda

June 4 and 5 online, Pacific Standard Time

June 4

Product Marketing - Architects of Growth

9:00

Set Expectations & Establish Clarity Using a Common Set of PMM Competencies

Session

Naman Khan, VP Product Marketing, Dropbox

9:20

A Crisis is the Ultimate Test for Product Marketers

CMO Panel

Meagen Eisenberg, CMO, TripActions
Anthony Kennada, CMO, Front
Carol Carpenter, VP of Marketing, Google Cloud
Fred Studer, CMO, TIBCO
(Moderator)

9:50

The Product Marketing Career Path

Exec Panel

Christy Hecht, Director Product Marketing, Envoy
Suyog Deshpande, Head of Product Marketing, Amplitude
Teresa Haun, Director Product Marketing, Zendesk

Gregg Miller, Head of Product Marketing, Zapier (Moderator)

Understanding Your Market, Customers, Buyers and Competitors

10:20

Segmenting for Uncommon Growth

Session

Agustina Sacerdote, Product Marketing Lead, Square

10:40

How to Generate Real-Time Insights From Buyers to Drive Your Go-to-Market Strategy

Workshop

Mayank Mehta, Co-Founder & CEO, Pulse
Ras Gill-Boulos, CMO, Pulse

11:10

Competitive Positioning: Understanding Why You Might Win and Why You Might Lose

Session

Jon Rooney, SVP Product & Solutions Marketing, New Relic

11:30

Win-Loss Winners: How to design, launch, and leverage a best in class win loss program

Workshop

Ryan Sorley, Founder, DoubleCheck Research

12:00

Understanding Buyers By Asking the Right Questions

Session

Mike Berger, VP Product Marketing, Gainsight

12:20

Driving ROI with the Brutal Truth in Brutal Times

Workshop

Russ Somers, VP Marketing, TrustRadius

12:50

Avoiding the Echo Chamber. How feedback leads to more effective

Session

Sarah Din, Director, Product Marketing, Survey Money

1:20

Fireside Chat: What CMOs Want: Unvarnished Truth for Product Marketers

Fireside Chat

Jay Gaines, Former CMO, Forresters Research (Moderator)

Meg Murphy, CMO, IBM Systems & Partner Ecosystem

1:40

How to deliver a virtual product demo

Session

Jack Wildt, Senior Manager, Demand Generation Ops, ON24

Kristine Harris, Director, Product Marketing, ON24

“The Product Marketing Community brings together a diverse set of marketing leaders representing companies large and small. There’s no better forum for advancing the role.”

- Andrew Dixon, VP of Marketing, SAS

June 5

Messages and Content for the B2B Buyer’s Deciding Journey

9:00

Your Single Source of Narrative Truth

Session

Andy Raskin

9:20

Aligning Positioning with Purpose

Exec Panel

Dave Steer, Head of Product Marketing, Cloudflare

April Rassa, Head of Product Marketing, HackerOne

Sanjay Castelino, Chief Product Officer, Snow Software

Thomas Dong (Moderator)

9:50

How to Design a Narrative That Powers a Massive Revenue-Generating Launch

Session

Marcus Andrews, Product Marketing, HubSpot

10:10

How Marketers Can Help Create Great Remote-Selling Presentations

Workshop

Dr. Carmen Simon, Chief Science Officer, Corporate Visions

10:40

The Power of Interlocking Content Marketing with Solution Messaging

PMM Panel

Becky Trevino, VP, Product Marketing, Snow Software

Justin McGarry, Senior Director, Solutions GTM Strategy & Product Marketing, VMware

Monica Cravotta, VP, Marketing, WP Engine

Harsha Kalapala, Director, Product Marketing & Brand, Levelset (Moderator)

Commercial Readiness: Launch & Enablement

11:10

One Team: How InVision Combined Sales, CS, and Marketing Into a Single GTM Machine

Session

Brian Kardon, CMO, InVision

Alex McDonnell, Senior PMM Market Intelligence, InVision

11:30

What Do Launch Champions Do Right?

Exec Panel

Patrick Cuttica, Director of Product Marketing, Sprout Social

Sara Rosso, Director of Product Marketing, Automattic (Wordpress.com)

Ting Ba, Group Product Marketing Manager, LinkedIn

Jeff Beckham, Director of Product Marketing, Mixpanel (Moderator)

12:00

Enabling the Revenue Engine: How Product Marketing Can Fulfill Their Promise to Drive Revenue with Sales & Marketing

Workshop

Michael Londgren, CMO, Seismic

12:30

Agile Product Launch Strategies at Companies of Any Size

Session

Mary Sheehan, Product Marketing, Adobe

1:00

Video Playbooks: Virtually Enabling Your Sales Channels for Growth

Workshop

Tanner Mezel, Head of Marketing & Strategy, DSG Consulting

1:30

Balancing Agility and Structure

Session

Roopal Shah, VP, Global Enablement, Salesforce

1:50

Proving your worth as a Product Marketer

Session

Vincent Lo, VP, Product Marketing, KLUE

2:20

The Reality of Product Launches for B2B Startups

Session

Nick Bonfiglio, CEO, Syncari

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