Many companies today still don’t see the connection between marketing and customer success. Chris Koehler, CMO of Box and former head of go-to-market and product marketing for Adobe Creative Cloud for Enterprise, sees things differently.
During his time at Adobe, he discovered the close relationship between the entire customer journey and marketing. Consequently, he made customer marketing everyone’s responsibility when he arrived at Box.
Join us for an eye-opening webinar as Chris talks about:
- Why customers’ success with your product is key to increasing revenue
- His three core metrics for customer success: pipeline, revenue, and retention
- Why to focus on your existing customers as your 2021 strategy
If you want to discover more about how to take your product marketing and customer success game to the next level, join Meghan Keaney Anderson, Chris Koehler, and PMC on February 11th. Click below to register.