What exactly is product marketing? It's still being defined. But most individuals with that title cite three responsibilities: Uniting the sales, marketing, and product teams, deeply understanding the market and the customer, and acting as an architect of growth. Below, resources for people at all stages.
The Sessions from 2020's Summit are Now Live
The Product Marketing Community Journal
Practical Insights for product marketers, by product marketers.
“The Product Marketing Community has been a great source of inspiration and education for me. I’ve had the chance to meet product marketers from all industries and different stages in their career.”
- Sudeep Cherian, Head of Global Product Marketing, LinkedIn
A Product Marketer's Guide to an Audience-Centric GTM Plan
Product Marketing for Growth: The Marketing Plan