Orchestrate
·
8.30.2021
·
 min

How Launching a B2B Product is like Conducting an Orchestra

B2B product marketers are the conductors of their companies' orchestra. We unify product, marketing, sales, and customer success to produce a harmonic story for our target audience.
Orchestrate
·
8.30.2021
·
 min

How Launching a B2B Product is like Conducting an Orchestra

B2B product marketers are the conductors of their companies' orchestra. We unify product, marketing, sales, and customer success to produce a harmonic story for our target audience.
Rowan Noronha
Founder at Product Marketing Community

The role of a product marketer as the conductor is most apparent when companies want to launch a product. After all, a product launch is a complex "score" with many inter-dependent instruments and functions required to act in harmony to ensure its success. This panel of product marketing leaders explores how to keep all those teams in sync to effectively launch a new product.