Build...
manage and measure the product marketing function
Build
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10/6/2020
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The Show Must Go On For Portfolio Marketers In 2021

Market and buyer insights are critical in volatile times. Everyone who interacts with buyers directly or indirectly requires enablement. Portfolio marketing must develop leadership behaviors to help the organization stay audience-centric for 2021.

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Build
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10/6/2020
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How HubSpot's VP of Marketing Approaches Annual Planning

Meghan Keaney Anderson from HubSpot discusses 2021 planning as she explores where the best place to begin, how to set targets, and how best to define your resource and strategies for those targets.

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Build
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10/6/2020
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Taking a Customer Centric Approach to Marketing

The Product Marketing Community’s Megan Heuer sat down with Coupa CMO Chandar Pattabhiram to discuss ways marketers can adjust their approach to traditional marketing to focus on serving the needs of their customers for 2021 and beyond.

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Target...
your market, segments, buyers, competitors, and industries
Target
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10.6.2020
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How to Build a Competitive Intelligence Framework in 90 Days

Klue’s VP of Product Marketing, Vincent Lo, spoke to Tracy Berry about how she built out a competitive intelligence program at Service Max.

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Target
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10.6.2020
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Video
What is Targeting? Is it the Same as "Firmographics"?

In this master class video, Sridhar from Aventi Group discusses "firmographics" and how do they differ when you're identifying a target market.

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Target
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10.6.2020
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Video
How Can You Leverage a Win/Loss intelligence to Inform Your Strategy?

In this master class video, Ryan Sorley from DoubleCheck Research highlights how PMM leaders can leverage win/loss intelligence to inform your overall product marketing strategy.

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GTM Strategy...
via positioning, messaging, strategic narrative, content, pricing & packaging and enabling the revenue engine.
GTM Strategy
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10.6.2020
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Product Marketers: Throw Away the 2020 Blueprint!

This year has undoubtedly been a unique one, as we have faced some of the most transformative and challenging adjustments to what we thought was our norm. As we understand how the entire world has evolved, we must also change our annual planning approach

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GTM Strategy
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10.6.2020
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Embracing Change: How Businesses Thrive in Disruptive Times

Companies are facing unprecedented disruption. Not only have the lines between personal and professional lives blurred as employees have shifted to remote work environments, but there are now challenges affecting every aspect of their business.

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GTM Strategy
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10.6.2020
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ARTICLE
How to Leverage Your Brand to Grow Your Business in 2021

Product Marketing Community’s Rowan Noronha sat down with David Kincaid, Founder of Level5 Strategy, to hear how companies can harness the power of their brands to transform their businesses and drive growth and why strong brands have never been more valuable.

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Orchestrate...
the revenue engine to drive new product introductions and launches
Orchestrate
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10.6.2020
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Crayon's Product Marketing Spotlight Series: Rowan Noronha

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy.

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Orchestrate
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10.6.2020
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Article
How to Find New Points of Amplification in Your Product Launch

Most product marketers know the standard playbook of launches: Events, email, social, teaser pages, and so forth. Following the same playbook will quickly lead to stale launch days. It's time to look for new ways to amplify your product launches.

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Orchestrate
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10.6.2020
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Article
Planning a Launch: Communicate Globally, Execute Locally

Planning and executing any product launch is daunting, but planning and executing a global product launch increases the size and scope by an order of magnitude.

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Product-Led Growth...
is an end-user centric strategy to acquire, expand and retain
Product-Led Growth
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10.6.2020
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Video
What is Product-Led Growth & Why Is It Taking Off?

Product-Led Growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers. Learn how learning companies are leveraging this approach to help enable growth.

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Product-Led Growth
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10.6.2020
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Article
Accelerate Growth with Product Qualified Leads (PQLs)

With a product-led G2M strategy, the product leader has more influence and responsibility as the experience the prospective customer has with the product will determine if they choose to buy or not.

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Product-Led Growth
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10.6.2020
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Article
How to Build a Software Company in the End User Era

I don’t know your company’s story, but I’m guessing this is how it happened: Jane heard about this tool called Slack from a friend, so she signed up and started using it with her team. Pretty soon the whole company was on Slack.

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