Market and buyer insights are critical in volatile times. Everyone who interacts with buyers directly or indirectly requires enablement. Portfolio marketing must develop leadership behaviors to help the organization stay audience-centric for 2021.
Meghan Keaney Anderson from HubSpot discusses 2021 planning as she explores where the best place to begin, how to set targets, and how best to define your resource and strategies for those targets.
The Product Marketing Community’s Megan Heuer sat down with Coupa CMO Chandar Pattabhiram to discuss ways marketers can adjust their approach to traditional marketing to focus on serving the needs of their customers for 2021 and beyond.
Klue’s VP of Product Marketing, Vincent Lo, spoke to Tracy Berry about how she built out a competitive intelligence program at Service Max.
In this master class video, Sridhar from Aventi Group discusses "firmographics" and how do they differ when you're identifying a target market.
In this master class video, Ryan Sorley from DoubleCheck Research highlights how PMM leaders can leverage win/loss intelligence to inform your overall product marketing strategy.
This year has undoubtedly been a unique one, as we have faced some of the most transformative and challenging adjustments to what we thought was our norm. As we understand how the entire world has evolved, we must also change our annual planning approach
Companies are facing unprecedented disruption. Not only have the lines between personal and professional lives blurred as employees have shifted to remote work environments, but there are now challenges affecting every aspect of their business.
Product Marketing Community’s Rowan Noronha sat down with David Kincaid, Founder of Level5 Strategy, to hear how companies can harness the power of their brands to transform their businesses and drive growth and why strong brands have never been more valuable.
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy.
Most product marketers know the standard playbook of launches: Events, email, social, teaser pages, and so forth. Following the same playbook will quickly lead to stale launch days. It's time to look for new ways to amplify your product launches.
Planning and executing any product launch is daunting, but planning and executing a global product launch increases the size and scope by an order of magnitude.
Product-Led Growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers. Learn how learning companies are leveraging this approach to help enable growth.
With a product-led G2M strategy, the product leader has more influence and responsibility as the experience the prospective customer has with the product will determine if they choose to buy or not.
I don’t know your company’s story, but I’m guessing this is how it happened: Jane heard about this tool called Slack from a friend, so she signed up and started using it with her team. Pretty soon the whole company was on Slack.