Product Marketing Community

Home base for product marketing executives.

Webinars Newsletter Archive

Featured

GTM Strategy

12/18/2020

Min

The Role of Product Marketing in the Customer Success Economy

Read Article

GTM Strategy

12/18/2020

Min

(Product) Marketing's Role in Your Customer’s Success with the CMO of Box

Read Article

GTM Strategy

12/18/2020

Min

Product Marketing’s New Role In Delivering Frictionless Customer Experience

Read Article

GTM Strategy

3/30/2021

Min

Competitors Are Stealing Your Customers: Why Customer Success should be a competitive enablement priority

Competitive intelligence isn’t just meant for one team at one point in time – it’s meant for the entire organization. In fact, results from the 2021 Competitive Enablement Report indicate that there are some big misalignments. This article is part of the Klue series, where they share findings from the data in the 2021 Competitive Enablement Report. They spoke with 500+ CI pros, PMMs, execs, and sales leaders.

Vincent Lo

VP, Product Marketing, Klue

A community of Marchitects from companies, including:

Marchitects are senior leaders from companies including:

Build

1/1/2021

Article

Taking a Customer Centric Approach to Marketing

The Product Marketing Community’s Megan Heuer sat down with Coupa CMO Chandar Pattabhiram to discuss ways marketers can adjust their approach to traditional marketing to focus on serving the needs of their customers for 2021 and beyond.

GTM Strategy

12/18/2020

min

Product Marketers: Throw Away the 2020 Blueprint - Marchitects Perspective

When March of this year hit us like a freight train, we never could have anticipated that we'd be preparing for one of the most challenging years of our lives. This year has taught us the importance of agility, both in our teams and across our organizations.

GTM Strategy

12/18/2020

min

Uniting Technology and Human Connection to Power Sales in 2021

The Product Marketing Community’s Rowan Noronha sat down with Seismic CMO Michael Londgren and VP, Product Marketing Jam Khan to talk about how technology like interactive content can help you resonate with buyers in a personalized way amidst the “new normal.”

GTM Strategy

12/18/2020

min

5 key areas for product marketers to prioritize their efforts.

Responding to COVID19: A Playbook for Portfolio Marketing & 5 Key Areas for Product Marketers to Prioritize their Efforts.

GTM Strategy

12/18/2020

min

Top Findings from the 2021 Competitive Enablement Report

Klue’s VP of Product Marketing, Vincent Lo, sat down with different leaders to dive into their experiences with competitive intelligence. This is a portion of Vincent’s discussion with Rob Begg, VP of Product Marketing at Salesforce.

View our advisory board

Product marketingwisdom, in your inbox

Product marketing
wisdom, in your inbox