Transitioning into a new leadership role—be it as a coach, president, ship’s captain, or as a marketing leader—is more often than not a make it or break it moment. Your first 30-60 days sets the stage for how those ranking under and above you view your leadership. It’s where you start steering the organization to a great—or disappointing—future.

In today’s digital world, marketing has become much more of a science than an art. In the past, marketers often threw various tactics towards the wall in hopes that one would stick. But today, marketers can measure the performance of campaigns far better than ever. This is all because of marketing analytics which allows you to measure every single aspect of your marketing.

The Product Marketing Community’s Megan Heuer sat down with Nick Mehta (CEO of Gainsight) and Stephanie Robotham (CMO of Gainsight) and discussed how to embrace the three levels of customer success at your organization.

The Product Marketing Community’s Meghan Keaney Anderson sat down with Box's CMO Chris Koehler to discuss why customers’ success with your product is key to increasing revenue.