
GTM Strategy
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12/18/2020
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5
min
5 Priorities for Product Marketers in 2022
You step into the New Year eager to reflect and set intentions for the year ahead. But then January flies by like the goddamn Lockheed SR-71 Blackbird. Before you know it, you’re knee-deep in February initiatives—and ain’t nobody coming to dig you out.
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GTM Strategy
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12/18/2020
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3
min
Why is Go-to-Market so Hard?
Product Marketing Community’s Founder Rowan Noronha sat down with Terminus co-founder, Peak Community host, and my good friend, Sangram Vajre on his new book launch where he shares a framework that’ll help you become a better go-to-market leader in today’s Modern Selling environment.
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Orchestrate
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12/18/2020
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min
How Launching a B2B Product is like Conducting an Orchestra with Gong, Salesforce & Klue
B2B product marketers are the conductors of their companies' orchestra. We unify product, marketing, sales, and customer success to produce a harmonic story for our target audience.
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How to crush your first 30–60 days as a (Product) Marketing Leader
Transitioning into a new leadership role—be it as a coach, president, ship’s captain, or as a marketing leader—is more often than not a make it or break it moment. Your first 30-60 days sets the stage for how those ranking under and above you view your leadership. It’s where you start steering the organization to a great—or disappointing—future.
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