Build
·
2.18.2021
·
 min

Measuring & Optimizing the Product Marketing Performance

Todd Berkowitz from Gartner does a deep dive into three core questions in measuring and optimizing Product Marketing's performance. 1. How should you define the role and responsibility of product marketing? 2. What metrics should you use to evaluate and optimize product marketing's performance? 3. Beyond new logo acquisition, how do you measure product marketing's contribution to customer renewal and expansion.
Build
·
2.18.2021
·
 min

Measuring & Optimizing the Product Marketing Performance

Todd Berkowitz from Gartner does a deep dive into three core questions in measuring and optimizing Product Marketing's performance. 1. How should you define the role and responsibility of product marketing? 2. What metrics should you use to evaluate and optimize product marketing's performance? 3. Beyond new logo acquisition, how do you measure product marketing's contribution to customer renewal and expansion.