Customer success pioneer Gainsight started as an evangelist in the customer success community, but eventually repositioned themselves as the solution to their customers’ current pains. When they shifted gears, their success skyrocketed.
Former Gainsight CMO Anthony Kennada, former Gainsight VP PMM Mike Berger and current Gainsight VP of Platform Management Marie Forshaw walk you through what they did to take the company to unicorn status.
In this webinar, you’ll learn about:
- How potholes and plateaus are a growth opportunity for your marketing team
- How to develop content that addresses your customers’ pain points
- Why studying your competitors to differentiate your product is essential
If you want to discover more about how they positoned Gainsight to unicorn and category success, join Megan Heuer, Anthony Kennada, Mike Berger, Marie Forshaw and PMC on March 11th. Click below to register.