What Makes Product-Led Growth Unique?

Unlike sales-led companies where the whole goal is to take a buyer from Point A to Point B in a sales cycle, product-led companies flip the traditional sales model on its head. Product-led companies make this possible by giving the buyer the “keys” to use the product and helping them experience a meaningful outcome while using the product. At this point, upgrading to a paid plan becomes a no-brainer.
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If you’ve used Slack or Dropbox, you’ve witnessed the power of Product-Led Growth first-hand—you didn’t read a lengthy whitepaper on the benefits of strong internal communication or cloud-based file sharing. You wanted to see the product in action!
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By the end of this article, you'll discover why businesses are opting to be product-led, what it takes to become product-led and what the main benefits of product-led growth really are.
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You can dive into the topic by watching the video below

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